The leading cryptocurrency trading venue appointed Scott Bauguess as the newest member of its policy team. The American spent 11 years as a top executive at the US Securities and Exchange Commission (SEC).

Another Veteran on Board

Coinbase continues to expand its management unit by hiring the financer Scott Bauguess as Vice President for global regulatory policy. As such, he will coordinate the exchange’s interaction with watchdogs.

Bauguess has experience with regulators since he spent more than ten years at the US Securities and Exchange Commission, most recently serving as the Deputy Chief Economist. In addition, he is the Director for financial market regulation at the University of Texas McCombs Business School.

The American shared the news on his Twitter account. He vowed to engage with watchdogs and create a “safe, efficient, and effective regulatory regime for digital assets.”

At the end of last month, Coinbase welcomed Tobias “Tobi” Lütke on its Board of Directors. The CEO of the platform – Brian Armstrong – described him as a “tremendous entrepreneur” who also deeply believes in “the power of crypto.” The 41-year-old Lütke is famous for establishing the e-commerce giant Shopify.

Coinbase’s Super Bowl Forays

A few days ago, the US-based digital asset exchange promoted its services during the major sports event Super Bowl. The company’s ad consisted of a colorful bouncing QR code, which upon scanning, led viewers to the company’s promotional website.

Additionally, the trading venue offered $15 worth of free bitcoin to anyone who signed up until February 15 and vowed to distribute a $3 million giveaway to existing customers.

The marketing initiatives increased the platform’s traffic to unexpected for the company levels. As a result, Coinbase experienced an outage, but the team fixed it rather quickly.

After bringing millions of Super Bowl visitors to its website, the organization saw its shares rising by 3% on Monday. Back then, its stocks traded at about $200. Currently, they hover around $195.

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